Why Email Marketing Still Works
Email remains one of the most effective digital marketing channels — consistently delivering some of the highest returns across industries. Unlike social media, where visibility is limited by algorithms and paid reach, email gives you direct, reliable access to your audience.
When done properly, email marketing builds trust, nurtures leads, drives repeat purchases, and brings customers back.
Proven Results: Delkim
Delkim, a specialist angling electronics brand, partnered with us to launch and grow their email marketing. Starting at a low level, we consolidated and improved their subscribers into a GDPR compliant list of over 35,000 subscribers.
Regular, well-targeted campaigns now generate consistent revenue, with some emails delivering five-figure returns on a single send. Their email open and click rates remain well above industry benchmarks.
“I’m a great believer in email marketing. It’s the most effective piece of marketing we do.”
— Lee Romang, Managing Director, Delkim
What We Deliver
We tailor our approach to your business — from single campaigns to fully integrated email programmes.
Strategy & Planning
Developing campaigns aligned to your goals, audience, and brand.
List Building & Management
Growing and maintaining quality contact lists with proper consent practices.
Template Design & Build
Creating responsive, branded email designs optimised for inbox rendering.
Segmentation & Targeting
Reaching the right people with the right message.
Automation & Journeys
Welcome series, cart recovery, re-engagement sequences.
Content Creation
Copywriting and creative that drives engagement and action.
Deliverability Optimisation
Keeping your emails out of spam folders.
Analytics & Reporting
Tracking what’s working and refining accordingly.
25+ Years of Digital Marketing Experience
Email is just one part of our wider digital marketing capability. We understand how it connects with SEO, PPC, social, and e-commerce — so your campaigns reinforce your broader marketing efforts.
Email That Works Across Channels
We integrate email into your wider marketing ecosystem for maximum impact.
Email + SEO
Drive traffic to high-performing blog posts. Boost engagement signals supporting organic rankings. Nurture leads captured through organic search.
Email + PPC
Retarget ad clickers with personalised follow-ups. Reduce cost-per-acquisition through lead nurturing. Convert warm traffic into paying customers.
Email + Social
Sync campaigns across email and social channels. Convert followers into subscribers and buyers. Amplify social content through email distribution.
Email + E-commerce
Recover abandoned carts with automated sequences. Increase repeat purchases with post-purchase flows. Reward VIP customers with exclusive offers.
Frequently Asked Questions
How often should we send emails?
It depends on your audience and content. We test frequency to find the sweet spot between engagement and fatigue.
Can email still work for B2B?
Absolutely. It’s one of the most effective B2B channels — especially for lead nurturing and relationship building.
What about e-commerce — how does email fit in?
For e-commerce, email is critical. Abandoned cart sequences, welcome offers, post-purchase flows — all drive repeat purchases and increased lifetime value.
What platforms do you work with?
We work with major platforms including Klaviyo, Mailchimp, HubSpot, Drip, and others. We’ll recommend what fits your needs.
Why Businesses Trust Freetimers with Email Marketing
25+ Years
Deep expertise in email strategy
Compliance
GDPR-compliant practices
Performance
Focus on measurable ROI
Integration
Works with your tech stack
Support
Dedicated professionals
Ready to Make Email Work Harder for Your Business?
Let’s discuss how email marketing can build engagement and drive revenue.